As Chief Commerical Officer, Andre brings over 30 years of experience to HB Technologies. His background spans technology sales, consulting, and leadership roles in both start-ups and large corporations.

Andre has worked across various regions, including Northern Europe, Asia-Pacific, and the UK, building strong relationships with clients and leading global teams. His deep understanding of the technology sector and his passion for helping organisations unlock the full potential of their IT investments are key drivers in his role.

He is particularly excited by the opportunities that AI and other emerging technologies present, and he thrives on the fast-paced, ever-evolving nature of the industry.

“Learn to really listen. Choose a topic you are passionate about and become a subject matter expert in that field.”

Andre’s leadership at HB Technologies has been instrumental in refining the company’s sales processes, implementing new CRM systems, and creating events that help elevate HB Technologies’ visibility and value proposition in the market.

He values the rare combination of talented colleagues, inspiring leadership, and a high-performance culture at HB Technologies, which makes it a great place to work and grow.